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coco chanel perfume
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great363.54avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£87.41avg listing price — sweet spot $15–$100
Market size
Great£1.0M£1.0M/yr · 854K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£12.16–£187.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale