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coal tar
Skip itPrices mostly outside the sweet spot ($0.67–$14.24) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,631avg incumbent reviews — the moat a new listing must climb
Market size
Okay£112K£112K/yr · 99K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Price range
Bad£0.67–£14.24cheapest to priciest tracked listing — scored on the share inside $15–$100