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co wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,666.55avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.45avg listing price — sweet spot $15–$100
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Market size
Bad£76K£76K/yr · 136K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.35–£14.36cheapest to priciest tracked listing — scored on the share inside $15–$100