45
clown makeup
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,871.35avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.13avg listing price — sweet spot $15–$100
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.55–£15.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£11K£11K/yr · 27K searches