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clear mascara
Skip itPrices mostly outside the sweet spot ($1.78–$10.31) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Okay£182K£182K/yr · 310K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,745avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£4.92avg listing price — sweet spot $15–$100
Price range
Bad£1.78–£10.31cheapest to priciest tracked listing — scored on the share inside $15–$100