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cleansing oil
Worth a lookShows low returns (0.1%), but soft demand (-7.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Market size
Good£549K£549K/yr · 659K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.33avg listing price — sweet spot $15–$100
Review moat
Bad4,261.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.90–£18.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.3%90-day search growth — must beat 0% to launch