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cleansing milk
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£151K£151K/yr · 223K searches
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Avg price
Okay£9.76avg listing price — sweet spot $15–$100
Review moat
Bad4,858avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Price range
Bad£1.67–£18.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand