54
cleansing balm
Worth a lookShows low returns (0.1%), but soft demand (-0.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Good£4.34–£31.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£513K£513K/yr · 563K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.80avg listing price — sweet spot $15–$100
Review moat
Okay2,610.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.7%90-day search growth — must beat 0% to launch