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clarifying shampoo
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 1.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,475.94avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.42–£21.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand