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chilblain cream
Skip itSoft demand (-86.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great448.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.84avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£39K£39K/yr · 72K searches
Price range
Bad£4.34–£15.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-86.5%90-day search growth — must beat 0% to launch