50
cherry perfume
Worth a lookShows low returns (0.2%), but soft demand (-14.6% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Great£17.63avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great489.49avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.41–£194.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£76K£76K/yr · 271K searches
Growth
Bad-14.6%90-day search growth — must beat 0% to launch