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cheap toys
Skip itPrices mostly outside the sweet spot ($0.80–$13.03) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,807.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Avg price
Bad£3.93avg listing price — sweet spot $15–$100
Market size
Bad£10K£10K/yr · 127K searches
Price range
Bad£0.80–£13.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand