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charlie perfume
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Good519.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Avg price
Bad£8.81avg listing price — sweet spot $15–$100
Price range
Bad£0.83–£18.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£42K£42K/yr · 45K searches
Signals Low Review Barrier