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charcoal face wash
Skip itPrices mostly outside the sweet spot ($3.02–$13.40) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,564.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.02avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 73K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£3.02–£13.40cheapest to priciest tracked listing — scored on the share inside $15–$100