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charcoal face masks
Worth a lookShows low returns (0.1%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,773avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.19avg listing price — sweet spot $15–$100
Price range
Bad£0.94–£18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 69K searches
Signals No Dominant Brand