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ceramide moisturiser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Good£4.19–£26.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Market size
Okay£103K£103K/yr · 291K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,561.59avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand