42
centella
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good£813K£813K/yr · 1.0M searches
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Review moat
Bad21,441.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.12–£14.52cheapest to priciest tracked listing — scored on the share inside $15–$100