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52

centella sunscreen

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 26Growth 79Conversion 78Competition 14Returns 99Price range 35Avg price 51Brand share 0Review moat 64Quality gap 93

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Growth

Great+69.3%

90-day search growth — must beat 0% to launch

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good941

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.17

avg listing price — sweet spot $15–$100

Price range

Okay£7.96–£18.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£108K

£108K/yr · 116K searches

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms