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A concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 38Conversion 50Competition 21Returns 100Price range 41Avg price 40Brand share 32Review moat 35Quality gap 65

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Price range

Okay£3.56–£23.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.79

avg listing price — sweet spot $15–$100

Growth

Okay+10.6%

90-day search growth — must beat 0% to launch

Review moat

Okay2,963.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay£144K

£144K/yr · 332K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

Reviews