54
cat eye lashes
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($3.50–$8.67) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,746.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay£133K£133K/yr · 482K searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.93avg listing price — sweet spot $15–$100
Price range
Bad£3.50–£8.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand