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castile soap
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good£4.74–£33.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.71avg listing price — sweet spot $15–$100
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Market size
Okay£194K£194K/yr · 187K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,610.55avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand