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cantu kids leave in conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£111K£111K/yr · 157K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,782.27avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.63avg listing price — sweet spot $15–$100
Price range
Bad£3.40–£18.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand