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cacao butter
Skip itSoft demand (-24.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£21.77avg listing price — sweet spot $15–$100
Price range
Good£5.82–£123.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good821.88avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£123K£123K/yr · 94K searches
Growth
Bad-24.8%90-day search growth — must beat 0% to launch