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bulk shampoo
Skip itPrices mostly outside the sweet spot ($0.83–$16.42) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Great354.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.56avg listing price — sweet spot $15–$100
Market size
Bad£80K£80K/yr · 116K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£0.83–£16.42cheapest to priciest tracked listing — scored on the share inside $15–$100