40
bulk buy
Skip itSoft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£228K£228K/yr · 456K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.54–£20.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Okay3,826.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.19avg listing price — sweet spot $15–$100
Growth
Bad-17.9%90-day search growth — must beat 0% to launch