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brunette shampoo
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,677.13avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.66avg listing price — sweet spot $15–$100
Price range
Bad£3.00–£18.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£73K£73K/yr · 110K searches