49
brown nail polish
Skip itPrices mostly outside the sweet spot ($2.68–$11.85) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Bad7,686.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 172K searches
Avg price
Bad£5.12avg listing price — sweet spot $15–$100
Price range
Bad£2.68–£11.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap