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brown mascara
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($6.22 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£382K£382K/yr · 573K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Bad£2.07–£19.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Review moat
Bad15,275.61avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.22avg listing price — sweet spot $15–$100