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brown lip liner
Skip itPrices mostly outside the sweet spot ($1.80–$5.18) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad6,676.79avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 196K searches
Avg price
Bad£3.04avg listing price — sweet spot $15–$100
Price range
Bad£1.80–£5.18cheapest to priciest tracked listing — scored on the share inside $15–$100