44
brown gel nail polish
Skip itSoft demand (-40.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£3.29–£22.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,324.32avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.06avg listing price — sweet spot $15–$100
Market size
Bad£67K£67K/yr · 121K searches
Growth
Bad-40.2%90-day search growth — must beat 0% to launch