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brown eyeshadow
Skip itPrices mostly outside the sweet spot ($2.86–$16.46) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,916.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.23avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 183K searches
Price range
Bad£2.86–£16.46cheapest to priciest tracked listing — scored on the share inside $15–$100