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bronzer brush
Skip itPrices mostly outside the sweet spot ($2.68–$11.27) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay£238K£238K/yr · 423K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,245.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.31avg listing price — sweet spot $15–$100
Price range
Bad£2.68–£11.27cheapest to priciest tracked listing — scored on the share inside $15–$100