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brightening face cream
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.80avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Price range
Okay£11.15–£18.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£222K£222K/yr · 254K searches
Review moat
Bad4,846.45avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand