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boys toiletries
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great338.38avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.16–£26.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.87avg listing price — sweet spot $15–$100
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Market size
Bad£34K£34K/yr · 75K searches