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boldify
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.52avg listing price — sweet spot $15–$100
Price range
Okay£4.82–£21.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£145K£145K/yr · 171K searches
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad9,547.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand