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Prices mostly outside the sweet spot ($3.88–$16.29) — this niche doesn't clear our bar today.

Market size 46Growth 16Conversion 70Competition 42Returns 99Price range 10Avg price 18Brand share 54Review moat 26Quality gap 55

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Market size

Okay£247K

£247K/yr · 607K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,872.63

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.36

avg listing price — sweet spot $15–$100

Growth

Bad-18.8%

90-day search growth — must beat 0% to launch

Price range

Bad£3.88–£16.29

cheapest to priciest tracked listing — scored on the share inside $15–$100