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body scrub
Worth a lookShows low returns (0.1%), but soft demand (-9.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£901K£901K/yr · 2.2M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£2.04–£21.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,156.63avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.60avg listing price — sweet spot $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch