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Worth a look

Shows low returns (0.7%), but a small market ($24K/yr) keeps it on the watch list.

Market size 6Growth 54Conversion 34Competition 71Returns 97Price range 67Avg price 44Brand share 46Review moat 31Quality gap 62

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good£3.36–£38.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+25.9%

90-day search growth — must beat 0% to launch

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Avg price

Okay£11.31

avg listing price — sweet spot $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,434.44

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£24K

£24K/yr · 76K searches

Products