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body oil
Worth a lookShows low returns (0.1%), but a deep review moat (10,983 avg reviews) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good£505K£505K/yr · 1.0M searches
Price range
Okay£2.20–£26.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.92avg listing price — sweet spot $15–$100
Review moat
Bad10,982.62avg incumbent reviews — the moat a new listing must climb