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body lotion

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Prices mostly outside the sweet spot ($1.93–$15.47) — this niche doesn't clear our bar today.

Market size 78Growth 36Conversion 72Competition 50Returns 100Price range 3Avg price 13Brand share 29Review moat 22Quality gap 20

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great£1.0M

£1.0M/yr · 3.3M searches

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.1%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad9,760.23

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£4.69

avg listing price — sweet spot $15–$100

Price range

Bad£1.93–£15.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Search terms