44
body lotion women perfumed
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,866.06avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.95avg listing price — sweet spot $15–$100
Price range
Okay£3.22–£21.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£136K£136K/yr · 99K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand