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Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 98Conversion 75Competition 49Returns 100Price range 40Avg price 52Brand share 0Review moat 41Quality gap 57

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+227.3%

90-day search growth — must beat 0% to launch

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£421K

£421K/yr · 490K searches

Avg price

Good£12.22

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,447.81

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£3.68–£22.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

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