44
body butter
Skip itPrices mostly outside the sweet spot ($1.93–$17.06) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Market size
Okay£203K£203K/yr · 448K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,219.13avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.73avg listing price — sweet spot $15–$100
Price range
Bad£1.93–£17.06cheapest to priciest tracked listing — scored on the share inside $15–$100