55
blush
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.12–$14.92) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£365K£365K/yr · 1.7M searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,403.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.14avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£14.92cheapest to priciest tracked listing — scored on the share inside $15–$100