50
blue wig
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-31.7% this quarter) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Price range
Good£4.51–£38.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Okay2,274.31avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 163K searches
Growth
Bad-31.7%90-day search growth — must beat 0% to launch
Signals Quality Gap