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blue shampoo
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Good£340K£340K/yr · 428K searches
Avg price
Okay£10.82avg listing price — sweet spot $15–$100
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,778.73avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.50–£18.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand