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blue mascara
Skip itPrices mostly outside the sweet spot ($2.63–$12.68) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Review moat
Bad16,982.96avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.35avg listing price — sweet spot $15–$100
Market size
Bad£67K£67K/yr · 88K searches
Price range
Bad£2.63–£12.68cheapest to priciest tracked listing — scored on the share inside $15–$100