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blue hair dye
Skip itPrices mostly outside the sweet spot ($5.23–$16.34) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£145K£145K/yr · 480K searches
Review moat
Okay3,663.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.97avg listing price — sweet spot $15–$100
Price range
Bad£5.23–£16.34cheapest to priciest tracked listing — scored on the share inside $15–$100