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blue eyeshadow
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,788.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 118K searches
Avg price
Bad£4.67avg listing price — sweet spot $15–$100
Price range
Bad£2.88–£10.79cheapest to priciest tracked listing — scored on the share inside $15–$100