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blonde shampoo
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Market size
Good£367K£367K/yr · 329K searches
Review moat
Okay1,608.63avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.21–£19.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.82avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand